SERVICES
1.
MEDIA RELATIONS
Media List Development: Create and maintain a comprehensive database of media contacts tailored to specific industries and target audiences, ensuring effective outreach and engagement.
Relationship Building: Introduce, build, and nurture relationships with journalists, editors, and influencers to facilitate ongoing communication and collaboration that enhances brand visibility.
Press Release Development: Write clear, concise, and engaging press releases that highlight key news or announcements. Each press release adheres to industry standards, including appropriate structure and style, to maximize impact.
Pitch Development: Identify compelling story angles that resonate with journalists and align with their publication’s audience. Each pitch is customized for individual media contacts based on their interests and previous coverage, increasing the likelihood of coverage.
2.
SOCIAL MEDIA
Strategy Development: Ideate and execute an integrated social media and content plan to achieve your business goals and help shape your brand identity.
Content Creation: Plan and develop engaging graphics, videos, and written content tailored for each platform (TikTok and Instagram), ensuring a consistent brand voice and aesthetic across all social media content.
Platform Management: Respond to comments, messages, and mentions, fostering a sense of community and enhancing audience loyalty.
Influencer & Ambassador Strategy: Identify influencers, ambassadors, or partners who align with the brand’s values and target audience.
3.
BRAND STRATEGY
Consultation: A thorough analysis of the current state of the brand, including competitive analysis, customer insights, and a brand health check.
Brand Messaging & Storytelling: Develop clear, compelling messaging that resonates with your target audience, including tone of voice, key messaging pillars, and brand stories.
Brand Launch: Creating and executing a comprehensive plan to launch a new brand, product, or service to the market.